AI-Assisted PM & BA Prompts
Practical prompts for using AI tools in product and analysis work
How to Use This Guide
These prompts are designed for use with AI assistants (ChatGPT, Claude, etc.) to accelerate your PM/BA work. Each prompt includes:
- Purpose - What you'll get
- Template - Copy-paste prompt with placeholders
- Example - Real usage with sample output
⚠️ Important: AI is your assistant, not your replacement. Always validate AI outputs against your domain knowledge.
Requirements & Discovery Prompts
Prompt 1: User Story Generator
Purpose: Convert feature requests into well-formatted user stories
Template:
Convert this feature request into 3-5 user stories with acceptance criteria:
Feature: [Paste feature description]
Context:
- Product: [Your product]
- Target Users: [Personas]
- Business Goal: [Objective]
Format each story as:
"As a [persona], I want [goal], so that [benefit]"
Include GIVEN-WHEN-THEN acceptance criteria.
Estimate story points (1, 2, 3, 5, 8).1
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Example Input:
Feature: Users should be able to export their booking history
Context:
- Product: Restaurant reservation app
- Target Users: Diners, Restaurant managers
- Business Goal: Increase user retention1
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Example Output:
US-001: Personal Booking Export
As a diner, I want to export my booking history to PDF, so that I can track my dining expenses.
Acceptance Criteria:
- GIVEN I'm on my profile page, WHEN I click "Export History", THEN I see options for PDF and CSV
- GIVEN I select PDF, WHEN the export completes, THEN I receive a formatted document with date, restaurant, party size, and amount
- Points: 31
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Prompt 2: Requirements Clarification Questions
Purpose: Generate clarifying questions for vague requirements
Template:
Generate 10 clarifying questions for this requirement:
Requirement: [Paste vague requirement]
Product Context: [Brief context]
Categorize questions by:
1. Scope clarification
2. User needs
3. Technical constraints
4. Edge cases
5. Success criteria1
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Prompt 3: Stakeholder Interview Prep
Purpose: Prepare for stakeholder discovery meetings
Template:
I'm meeting with a [stakeholder role] to gather requirements for [project].
Generate:
1. 10 open-ended discovery questions
2. 5 follow-up probes for deeper insight
3. 3 questions to uncover hidden constraints
4. Meeting agenda template
Context: [Brief project description]1
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Analysis & Strategy Prompts
Prompt 4: SWOT Analysis Generator
Purpose: Create comprehensive SWOT for any product/feature
Template:
Create a SWOT analysis for:
Product: [Product name]
Market: [Target market]
Key Competitors: [List 2-3]
For each quadrant, provide:
- 5 bullet points
- Evidence or reasoning
- Recommended actions1
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Prompt 5: Competitive Analysis Matrix
Purpose: Create structured competitive comparison
Template:
Create a competitive analysis matrix comparing:
Our Product: [Product]
Competitors: [Comp A], [Comp B], [Comp C]
Analyze across these dimensions:
- Pricing model
- Target audience
- Key features (list 5-7)
- Strengths
- Weaknesses
- Market positioning
Format as a table with our product in the first column.
End with strategic recommendations.1
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Prompt 6: Market Sizing (TAM/SAM/SOM)
Purpose: Structure market analysis
Template:
Help me estimate TAM/SAM/SOM for:
Product: [Description]
Geography: [Target region]
Industry: [Sector]
Walk me through:
1. TAM calculation with data sources
2. SAM segmentation logic
3. SOM assumptions for Year 1-3
4. Key assumptions to validate
Show your math step-by-step.1
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Prioritization Prompts
Prompt 7: RICE Scoring Assistant
Purpose: Help score and prioritize features
Template:
Help me RICE score these features for [product]:
Features:
1. [Feature A]
2. [Feature B]
3. [Feature C]
Context:
- Monthly active users: [number]
- Current priorities: [goals]
For each, estimate:
- Reach (users/month affected)
- Impact (0.25, 0.5, 1, 2, 3)
- Confidence (50%, 80%, 100%)
- Effort (person-months)
Calculate RICE scores and rank. Explain reasoning.1
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Prompt 8: Stakeholder Alignment Email
Purpose: Draft communication for difficult prioritization decisions
Template:
Draft a stakeholder email explaining why we're deprioritizing their request:
Request: [Feature they wanted]
Requester: [Role]
Decision: Deferring to Q3 (not doing in Q1)
Reason: [Brief reason]
Tone: Professional, empathetic, transparent
Include: Alternative solutions or workarounds
Keep it under 200 words.1
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Documentation Prompts
Prompt 9: BRD Section Generator
Purpose: Draft specific BRD sections
Template:
Write the [section name] section of a BRD for:
Project: [Project name]
Summary: [1-2 sentence description]
Section to write: [e.g., "Success Criteria", "Risk Assessment", "Scope"]
Include:
- Industry-standard format
- Specific measurable criteria
- 3-5 items per subsection1
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Prompt 10: Process Map Description
Purpose: Generate process map from narrative
Template:
Convert this narrative into a step-by-step process:
Process: [Paste narrative description]
Output as:
1. Numbered steps (who does what)
2. Decision points (if/then branches)
3. Swimlane assignments (which role owns each step)
4. Inputs/outputs for each step
Format for Mermaid diagram compatibility.1
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Prompt 11: Meeting Notes to Action Items
Purpose: Extract actionable items from meeting notes
Template:
Extract action items from these meeting notes:
[Paste meeting notes]
Output format:
| Action Item | Owner | Due Date | Priority |
|-------------|-------|----------|----------|
Also list:
- Key decisions made
- Open questions requiring follow-up
- Risks or blockers identified1
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Technical Prompts
Prompt 12: SQL Query Helper
Purpose: Generate SQL for product analytics
Template:
Write a SQL query for:
Metric: [What you want to measure]
Tables available:
- [table1] ([columns])
- [table2] ([columns])
Requirements:
- Time range: [e.g., last 30 days]
- Grouping: [e.g., by day, by user segment]
- Filters: [any conditions]
Use PostgreSQL syntax. Add comments explaining logic.1
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Prompt 13: API Requirements Generator
Purpose: Document API needs for engineering
Template:
Design an API for this user story:
User Story: [Paste story]
Generate:
1. Endpoint (method + path)
2. Request payload (JSON schema)
3. Response payload (success + error cases)
4. Business validation rules
5. Edge cases to handle
Use RESTful conventions.1
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Communication Prompts
Prompt 14: Executive Summary Writer
Purpose: Summarize for leadership
Template:
Summarize this for a C-level executive (max 5 sentences):
Content: [Paste detailed content]
Include:
- Key problem/opportunity (1 sentence)
- What we did/propose (1-2 sentences)
- Result/expected outcome (1 sentence)
- Recommended action (1 sentence)
Avoid jargon. Focus on business impact.1
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Prompt 15: Technical-to-Business Translation
Purpose: Explain technical concepts to stakeholders
Template:
Translate this technical explanation for a non-technical VP:
Technical version: [Paste technical explanation]
Requirements:
- No jargon
- Focus on business impact
- Use analogies if helpful
- Max 3 paragraphs1
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Best Practices
✅ Do:
- Provide context (product, users, constraints)
- Specify output format
- Ask for reasoning, not just answers
- Iterate and refine
❌ Don't:
- Submit confidential customer data
- Accept outputs without review
- Use for final decisions without validation
- Skip human judgment on edge cases
Advanced Tip: Chain Prompts
Break complex tasks into steps:
- Prompt 1: "Analyze this market data and identify top 3 trends"
- Prompt 2: "For trend #1, generate 5 feature ideas"
- Prompt 3: "For feature idea #2, write user stories"
- Prompt 4: "For user story #1, design the API"
Each step builds on prior context for better results.